Blog

Shopify Amazon Integration – Selling on Amazon with Shopify

Do you know you can sell your Shopify merchandise through Amazon? Click on the video or read on to find out how this partnership can impact sales and marketing.

Shopify Amazon Integration is something I recently came to know of. For a Shopify owner, like myself, being able to sell products from my Shopify store to Amazon comes as fairly lucrative in terms of expanding my online business and minimizing expenses on marketing.

Selling on Amazon Through Shopify

Now that it’s possible to sell Shopify merchandise to Amazon, it has widened my T-shirt store’s scope and improves my marketing strategy.

Shopify Amazon Integration

What do you get from the Shopify Amazon Integration?

Shopify Amazon Integration
Shopify Amazon Integration

#1 Automatic Synchronization

By using a plug-in to connect with Amazon, all of your Shopify products will automatically reflect in your inventory in Amazon. The sync will happen in real time. This means that any sale you make on Amazon will reduce your product stock on both platforms, Shopify and Amazon. The same will happen if you have made a sale in Shopify.

The integration reduces your involvement to zero. Here’s another example of how powerful this integration is.

If you have a drop shipper connected to a Shopify store, they too will be automatically conveyed for any new order you get from Amazon. For instance, I have Printful connected to my Shopify store. Printful can then print the t-shirt and mail it to the customer who has placed the order through Amazon, in the same manner it can for Shopify.  

Everything is connected and synchronized. How great is that?

#2 Marketing Cost

Marketing Cost
Marketing Cost

One of the major problems I had with my t-shirt store on Shopify was the marketing cost. I was marketing through Facebook Advertising in order to direct people to my Shopify store. This was essentially costing me money before I made any sales on my store.

On the other hand, if you have all of your Shopify products on Amazon Marketplace, you get to tap a new audience who has the potential to search for your items at no extra cost. This brings your marketing costs down. You would no longer have to pay extra to expand your scope. Unlike what you would have done if you’re selling solely from Shopify.

#3 Respectability

People like me who are not graphic designers but designs shirts for their stores, can have a difficult time making sales. This is  because of the perception of genuineness and authenticity. If it doesn’t look like the real deal, potential customers may opt not to buy because of fear of getting conned.

On the contrary, if your products are on Amazon, there is that level of trust and respectability gained just by using the platform.

People are far more likely to buy a product they see on Amazon versus a store they’ve randomly landed on and have no known brand associations.

#4 Wider Audience

As mentioned earlier, the Shopify Amazon Integration expands the scope of your business. It lets you tap a new audience who are highly likely to buy your products at no extra cost for marketing.

When customers use keywords to search for certain products on Amazon, there’s a high likelihood of your products getting found without any intervention.

Furthermore, you double your reach because you still get to implement the same marketing strategies in Shopify to drive traffic. But on top of that, you are also leveraging on Amazon to bring you more sales.

#5 Amazon Merch Alternative

I got into Amazon Merch when one of my followers, Phillip Stone, mentioned that Amazon Merch is Amazon’s version of drop shipping t-shirts.

Amazon Merch allows you to upload designs on Amazon while it deals with the creation and posting of the products. To join the program, you will need to request an invitation and then wait for authorization.

The problem is that it takes a long while to get an update from the time you’ve sent your request. It has been 2 months already from the time I sent mine. But I still have not received any confirmation about getting accepted to the program.

It is possible that  Amazon is potentially closing down on accepting new invitations on Amazon Merch Program. It instilled a profound interest in people and have made a lot of money from it. There’s also a chance that they’ve put a stop to the program completely.

At this time, people are declined from joining or gets accepted into the program after 6 to 7 months.

Merch By Amazon
Merch By Amazon

With Shopify Amazon Integration, you get to do just that without signing up for the Amazon Merch Program. You can do drop shipping through your Amazon store with providers like Printful.

Shopify Amazon Integration has completely changed my strategy as to how I am going to launch my t-shirt store 2.0. Integration with Amazon is definitely something I can benefit from.

I also plan to split test my Facebook Advertisement. The plan is to have half of the efforts go to my Amazon store and half of them go to my Shopify store. As a result, I’ll get to see if that level of trust that is already there with Amazon changes the results I get.

My gut tells me that Amazon is going to be taking the lead in my case.

Check this link to read all about all the information you need to get going with selling on Amazon through Shopify. You can also sign up to get your own Shopify store at a 14-Day free trial.

What Is Shopify? Shopify For Dummies

Try Shopify For Free

If you’d like to learn how to get started and make a successful sale with Shopify, then this is for you.  Click on the video or scroll down to the rest of the article to learn more.

What is Shopify?

If you take a look at the official website, it says:

“Shopify is a complete e-commerce solution that allows you to set up an online store to sell your goods. It lets you organize your products, customize your storefront, accept credit card payments, track and respond to orders – all with a few clicks of the mouse.”

Shopify is an online platform, a website that you can use to make your own online store. You can log in to the platform, create your shop’s design, add products and start selling.

How can Shopify be beneficial to you?

According to 2017 stats, 8% of all transactions are done online.  Moreover, that number is expected to rise up to 16% by 2019.

If you create your own Shopify store and attract a decent number of audience, you can take advantage of the growing online commerce industry.

"<yoastmark

Shopify’s 21-part video training series

Recently, the Shopify Team reached out to me and shared a 21-part video training series on how to get your first sale using Shopify. So if you prefer to undergo training facilitated by Shopify themselves, then head over to How to get your first sale on Shopify training series. On the contrary, if you think that doesn’t work well for you, don’t worry. You can stay on and I will share the step by step process on how you can get started.

How to set up Shopify?

You can start off your Shopify trial for 2 weeks without any financial commitments. Use these two weeks to set up your store, put some products and see if you can start making sales without paying any monthly subscription fees.

Here are the 6 Steps Plan to getting your very first store up and running:

1. Sign-up

Use this link to sign up for Shopify and take advantage of the 2-week free trial. Complete the information needed for you to set up your Shopify store.

2. Add a Theme

Now that you’re all set up, you can start building your store. First, select a theme. A theme sets the look and feel of your store. Shopify has hundreds of themes to choose from. Once you have decided which theme works for you, you can install it on your Shopify store.

3. Add Products

Next, start putting up products in your store. You can either sell your own product or import them from a website such as AliExpress. Shopify allows both options.

Oberlo is a great plug-in that allows you to quickly add products from AliExpress to your Shopify store. Start filling in information about your products – the title, description and everything else you need to get started.

Oberlo
Oberlo

4. Add a Payment Gateway

Above all, you need a payment gateway installed on your Shopify store to receive payments from your customers around the world. It allows your store to accept credit cards, debit cards, PayPal payments or other alternative payment options. Shopify comes with a ton of payment gateways ready to install with a click of a button.

5. Set your Shipping Rates

Afterwards, you need to decide on your shipping rates. Simply put, shipping rate is the amount of money you charge to have your product shipped.

There are different ways you can go about setting your shipping rates. For instance, you can charge a flat rate which means you charge the same amount every time a customer makes a purchase. Likewise, you can set varying rates depending on country of origin or based on the item purchased.

6. Add your Domain Name to your store

After the 2-week free trial, you need to have your website online for people to find it.  In order for this to happen, you need to have a domain name. Shopify will give you a domain name out of the box. However, if you want something a bit more unique, you can purchase your own domain name or even do it through Shopify and use that for your store.

That’s all you need to know to get started with Shopify!

For more details, check out this article: Shopify step-by-step article on how to set up your store. Get started right away and don’t forget to use this link to take advantage of the 2-week free trial.

Shopify VS Wix Stores (2018 REVIEW)

How good is Shopify or Wix for building an online store? If you’re interested in knowing what the store functionality of these two are, the apps and themes supported by both, how these two fair in terms of ease of use, cost, and support, then go ahead and click on the video or scroll down to learn more.

Shopify has been an e-commerce platform for a long time. On the other h and, Wix started off as an online website builder but has now integrated an online store option as an add-on. Wix has improved over time and now offers a lot more features and functionalities.

Shopify VS. Wix

Let’s find out how these two platforms fair in terms of Apps, Themes, Price, Support and Ease of Use.

#1 Apps

Let’s start by looking into the apps by Wix and Shopify which are offered to store owners.

Wix

"<yoastmark

Wix was criticized in the past for not having many apps or enough support for online stores.

All that has changed. Wix, on top of being a general website builder, has added store functionality into the platform. There are now more apps and functionality than before. These apps fall into several categories – Social apps, Forms, Booking App and so much more.

To guarantee your site visitors that your website is secure and protected, you can add the McAfee Secure functionality. There is also an option to add Paypal Buy It Now button or integrate metrics to the site. If you’d like to sell t-shirts, you can also add a T-shirt plugin.

Wix offers a lot of apps and functionalities that can enhance your online store. With the improvements we’ve seen with Wix, the criticisms it has received in the past seems to have not existed at all.

Shopify

If you start filtering the most popular apps you will realize that the Shopify App store is kitted up with apps. Similar to Wix, the apps also fall under several categories like Marketing, Sales, Social media and many more.

Shopify’s bread-and-butter is E-commerce. As opposed to Wix, there won’t be many apps on general website development and design. The apps that are available are focused on how you can sell more products in your store. The number of apps you can see under one category outnumbers the e-commerce related apps on Wix. With Shopify you have a lot of apps to choose from that can work for your business and help you be effective in selling more products.

Shopify is an e-commerce platform at heart, where Wix is a general website platform with an add-on for e-commerce. So, it’s only fair to say that Shopify is more equipped with e-commerce related apps than Wix.

Shopify wins in this area.  

#2 Themes

Wix

When you have a Wix site built, you can’t go from one theme to another. Sadly, the first theme you choose when building your site is going to be the theme you are stuck with throughout the rest of the process.

If you want to change the theme you have to start another website from scratch and then import the data from your old site to your new site. This is a MASSIVE setback.

Shopify

With Shopify, you can switch themes super easily. If you start with a theme and later down the line decide you want to change it, it won’t be a problem.

As mentioned earlier, Shopify has e-commerce at its core. This is also obvious with the way their themes are built. The themes are not only absolutely beautiful, they also help convert sales. It’s apparent that when these themes are built, sales conversion was kept in mind.

Another major plus point is that Shopify focuses on the customers by making their visiting process as simple as possible.

Again, Shopify wins in terms of theme customization. Their themes win you aesthetically as well as functionality wise.

#3 Pricing

Wix

Wix’s plans start cheap and you have 5 options to choose from. The only setback is, if you want to build an online store with Wix, you need to be on the e-commerce plan at least. This plan starts at $17/month.

If you are just starting out and on a tight budget, you can go with the $17 Wix online store plan or upgrade to the next one which is $25/month.

Shopify

The cheapest plan you can get with Shopify is $29/month. It’s the most basic plan Shopify has. It has everything you need to have an online store up and running.

I’ll go on to say that Shopify has a wealth of more features for $29 than what Wix has for $25. But if you already have a Wix website and wish to add an online store to it, go with the $17 e-commerce plan for a Wix online store.

#4 Support

Wix

Wix has a huge help center, covering a plethora of different topics. With Wix, if you need a  speedy priority support, you need to pay a premium price to get the priority support.

Shopify

Shopify has got way more in terms of support. Shopify has wealth of information available on how to deal with technical difficulties, managing accounts and migrating to Shopify. There’s also a Shopify community where you can access learning resources and look into how other people are using Shopify for their online stores. It also supports the developers who are designing themes and APIs for Shopify.

It helps you with non-technical skills as well.  Moreover, it offers help on topics such as ‘how to sell online’ and ‘how to sell in person’.

In short, Shopify has everything covered. The icing on the cake is the fact that Shopify’s support is live 24 hours a day, 7 days a week.

Shopify wins, hands down, for support.

#5 Ease of Use

Wix

Wix is an online drag-and-drop website builder.  Anyone with zero to none experience in coding can build a website with Wix super easily. It’s completely beginner friendly. If you know nothing about codes, Wix is a platform complete novices can easily customize.

If you hover on a product in Wix’s products area, the Manage product area will let you see an abundance of options you can work with to manage your product. Wix also gives you an option to add a digital or physical product to the store. These options further prove the amount of customization you can make on a product using Wix.

Shopify

There are several ways you can customize your store to sell products to target customers.

Shopify lets you edit preset areas on your themes. You can also import products in bulk. In addition to all the basic features you can add to your product, Shopify also lets you add the product’s barcode. To be able to do an advanced level of customization in Shopify, you need to know how to code.

In terms of general e-commerce functionality Wix doesn’t do that bad. But if you do an in-depth investigation, Shopify takes the lead.

Final Word

Shopify is a better e-commerce platform to use if you wish to start an online store. It has better functionality and has wealth of features available. Its prime focus is to sell products online.

Shopify can be integrated with Amazon, Facebook, Messenger and many other platforms. It can even integrate with your physical brick and mortar store.

Although you should not completely disregard Wix if you are just trying out, or if you already have a Wix website and you want to turn it into a store.

It is going to be difficult for Wix, being a website builder, to target e-commerce the way Shopify does.

If you are a hardcore e-commerce person, go with Shopify. If you are just entering the e-commerce arena, go with Wix. It’s easy and beginner friendly.

If you wish to start with either Shopify or Wix make sure you use these links below for a two-week free trial with either platform.

Create a Shopify store HERE (14-day free trial)

Create a Wix store HERE (free)

4 Problems In Selling T-Shirts Online

One of the major keys that determine the success and failure of an online T-shirt business or any other business for that matter is the ability to identify problems and challenges that surround the business and finding solutions to those problems.

I will be sharing some of the problems I have encountered since setting up my online T-shirt business and how I solved them so that you can learn from my mistakes and avoid them while starting up your online T-shirt business. Click on the video or read on the find out what they are.

Customs Charges

Problem:

This is one of the first major problems I’ve had in selling T-shirts online. As a rooky who’s just starting up an online business, I didn’t know that there would be customs charges when I ship internationally. Customers had to pay additional charges to Royal Mail before they could get their products and because I didn’t know about it, I never mentioned it on my website.
Because of this, my products gained negative reviews and eventually became less appealing to customers.

Solution:

I did a survey to find out how other online T-shirt stores who also ship internationally handle the same problem. As a result, I discovered that they had a disclaimer on the website informing customers that depending on their location, they may be required to pay additional customs charges when the product is delivered to their door. I followed suit and added a disclaimer to my website too.

On top of that, I also added that refusal to pay this fund upon delivery might lead to Royal Mail’s refusal to deliver the product and that we hold no responsibility of resending the package.

I had this problem because I run a UK based business but work with an American supplier. If I were working with a UK supplier, my UK customers wouldn’t have to pay any customs charges. So the ultimate solution is for me to find a UK supplier since my major focus is selling to UK audience.

Return Policy

Problem:

Whenever I get an order from a customer for a T-shirt from my site, I place an order from the manufacturer and have it delivered to the customer. This implies that I have to pay upfront to get an order processed. If a customer asks for a refund, I technically shouldered the expense for that T-shirt to be printed and shipped. That doesn’t sound good right?

Solution:

I have explicitly stated in my return policy that any order of T-shirt designs are final and I will not be doing any returns or refunds as a result of the customer’s dislike of the design. This is because, in my opinion, customers should take responsibility for their choices.

The only instance where a refund is given is when there is a faulty delivery. I can’t build my brand or have my T-shirt store deliver faulty products to customers then just ignore their complaints. In that instance, I either pay the customer all the cost he/she incurred or offer them a replacement.

I did not ask the customers to send the products back for me to examine because I don’t have a fixed address. Instead, I required them to send me a picture of the T-shirt, the receipt, and the original packaging. If the pictures confirm the reported fault, I send the refund right away.

Copyright

Problem:

Before you can use a logo you like, a picture of a well-known person, a scene from a movie or a famous quote, you need a written permission from the owner.

Solution:

Ensure that you do your research yourself and you don’t go about working with logos, pictures, and designs that are covered under a copyright. Try to learn a thing or two about copyright. If you find yourself doing something that you are not sure whether or not you are violating a copyright, try to consult an attorney for clarification.

Check out my video on copyright law and t-shirt design here.

Marketing

Problem:

Your choice of marketing channel plays a major role in the success and failure of your online T-shirt business. Before you go about investing in a marketing channel, you need to be very sure that you will get your money’s worth.

Solution:

I personally wouldn’t recommend Facebook for instance because I have invested quite a lot of money in it without getting a tangible return. I will not be discussing much of the problems relating to marketing, for more info on it, check out the video I made on the potential issues of cost of marketing.

Bottom-line

Make sure you understand how custom charges work. Try to cover your back if it is going to be a problem. Make sure you have a good refund policy that works for you and sustain a distinguished reputation for your business. Make sure you use a marketing channel that works for you. Try as much as possible to ensure that you don’t violate any copyright infringements.

How To Pay 0% Tax On Amazon Merch

Did you know that there is a way you can pay 0% tax on Amazon Merch?Watch the video or read below to find out how I did it.

Hint: The steps I’m about to share will only work for non-U.S sellers. You have to be someone working outside of America for this to work.

Here’s the 5 step plan I followed to get 0% tax.

 

  1. Log in and head to My Account area

Log in to your Amazon account. Head over to My Account and click on the Tax Information tab. If you are filling it out for the first time you are good to go. But if you have already submitted your tax information in the past you need to click on Update Tax Information.

 

  1. Take the Interview

Once you click on Update Tax Information you’ll be guided to a button that says Take Interview. Press that and you’ll be prompted to a Merch by Amazon Tax Information interview. This is where you tell them that you are not a US seller.

Tax Information Interview Page
Tax Information Interview Page

 

  1. Fill out your Tax Information

Now, this is the most important part of the deal. I filled it out incorrectly last time and ended up getting a 30% withholding tax deduction on my first month’s earnings.

Follow these steps:

  • Select the Type of Beneficial Owner you are – you are most likely an “Individual” unless you have a company registered in your home country.
  • Select your country where you are living
  • Enter your full name
  • Enter your address details and mailing address
  • Select no, where it says are you acting as an agent or intermediary.

IMPORTANT: Don’t check any of the boxes in the U.S. person tests – individuals. If you click on any of these, it’s going to register you as an American citizen and charge you a Tax based on American rates.

U.S. Person Tests - Individuals
U.S. Person Tests – Individuals
  1. Choose I have a Foreign (non-US) Income Tax Identification Number

Select the option that says ‘I have a foreign (non-US) income tax identification number’. Amazon basically needs to know that you are going to give your taxes in your own country. Then Click Save and Continue.

Tax Identification Number
Tax Identification Number

 

  1.  Fill in the country you live in and check mark the box where it says you have reviewed the tests that appear in Article 4 of the treaty

Scroll down and it’s going to ask you for you non-U.S. tax identification number.

Foreign (non-US) Income Tax Identification Number
Foreign (non-US) Income Tax Identification Number

 

If you are in the UK, you might be wondering what on earth is a Tax Identification Number (TIN)? From what I know, you can put your National Insurance Number in this box.

Put in your National Insurance Number and proceed to Save and Continue. Amazon will now prompt you on a screen that says, Congratulations you are now on a 0% tax.

 

So, simple as that. If you have a foreign Income Tax Identification Number, you can register yourself as a Non-U.S. person on Amazon and get 0% withholding tax. You don’t need to pay the taxes because you’ll be paying the ones in your own country.

DON’T FORGET!

If you don’t put the TIN, Amazon is going to, by default, tax you with 30% of your monthly sales. On the other hand, if you are in the UK, you can put your National Insurance Number. If you are in any other part of the world you need to know your Tax Identification Number in order to get a 0% tax on Merch by Amazon.

 

I hope that’s useful. I didn’t know this when I first started with Merch by Amazon. I’m sure lots of people out there have a similar problem. Imagine how much you can save without the 30% tax charged by default just for incorrectly filling out the form!

Have you faced any problems setting up your tax settings on Amazon Merch? Do you know of other ways you can get around the tax deduction as a Non-U.S. Citizen? Do let me know in the comments section. I’m really interested in knowing what has worked for you and all the different approaches that can help one get around similar problems.

If you’d like to learn more about starting up with Merch By Amazon, then download the free Amazon Merch Getting Started guide here.